Child Care Aware® of America has conducted several national parent polls and focus groups throughout the country to better understand what parents look for in child care, the assumptions they make about licensed care, the choices they have in their community and policies they would support to strengthen the quality of child care.
More than any other aspect of child care, parents are concerned about its quality. Parents want their children to be safe. They want their children to be learning. Affordability or cost was the next biggest concern.
The majority of parents logically assume that standards are in place in child care programs to ensure that children are safe. Parents overwhelmingly think that caregivers are trained in child development and safety and undergo a background check, and that child care programs are inspected. This is simply not true in too many states.
Parents' Perceptions of Child Care in the United States: National Parent Poll (2009)