Press Releases

Let's Move! Child Care and State Challenge

January 1, 2012

Let's Move! Child Care

Since First Lady Michelle Obama’s announcement of Let’s Move! Child Care (LMCC), more than1,800 participants have registered onlinInline Imagee and joined the fight against childhood obesity.

Among the participants are child care providers and Child Care Resource and Referral agencies (CCR&Rs)  who have committed to achieving best practice recommendations for the five LMCC goals:

·         Physical activity

·         Screen time

·         Food

·         Beverage

·         Infant feeding

To support the achievement of these goals and promote a healthy environment for children in early care and education settings, NACCRRA developed a series of webinars highlighting each of the five LMCC goals. To view the webinars, click here.

How can you help?

Join providers in your state or territory in the fight against childhood obesity by signing up for Let’s Move! Child Care and completing the interactive online Let’s Move! Child Care Checklist Quiz. Check out the resources on the website to learn about healthy choices in your child care home or center.


State Challenge Competition

To reach more child care providers and encourage state participation in the Let’s Move! Child Care initiative, NACCRRA and the Administration for Children and Families Office of Child Care have launched a nationwide competition, the Let’s Move! Child Care State Challenge.

States have the opportunity to be recognized in two categories: the state with the highest percentage of licensed or legally operating child care programs that sign up as Let’s Move! Child Care participants and the state with the highest percentage of participants that complete the initiative (programs that implement action plans based on the five goals and retake the online assessment).Inline Image

The Let’s Move! Child Care website will track participant registration based on the Zip code that is entered into the online provider sign-up form. At the conclusion of the State Challenge in April, winning states will receive national recognition, including an award presentation during the 2012 Weight of the Nation™ conference hosted by the Centers for Disease Control and Prevention Division of Nutrition, Physical Activity, and Obesity in Washington, D.C.

To support state efforts in raising awareness about Let’s Move! Child Care and the State Challenge, promotional flyers have been created for your agency’s local outreach. We hope these materials will be useful to you as you work with all state stakeholders committed to preventing childhood obesity.

Let's Move! Child Care Flyer ( 239.66 KB )    

Let's Move! Child Care State Challenge Flyers ( 425.78 KB )